Rolling Stone, a magazine that would become an iconic publication in music and popular culture, made its debut on November 9, 1967. Founded by Jann Wenner, it became known for its musical coverage and political reporting, capturing the counterculture spirit of the late 20th century and becoming a platform for serious music journalism.

Rolling Stone is an American monthly magazine.

The Birth of a Legend

In the late 1960s, the United States was experiencing a cultural revolution. The youth were questioning authority, advocating for civil rights, and seeking alternative lifestyles. It was against this backdrop that Rolling Stone Magazine was born.

Jann Wenner, a 21-year-old student at the University of California, Berkeley, recognized the need for a publication that would cater to the emerging counterculture movement. He wanted to create a magazine that would provide in-depth coverage of music and politics, and give a voice to the youth.

On November 9, 1967, the first issue of Rolling Stone hit the newsstands. It featured a black-and-white photograph of John Lennon on the cover, taken by renowned photographer Baron Wolman. The magazine’s tagline, “The Voice of Our Generation,” reflected its mission to capture the spirit and aspirations of the youth.

The Rise to Prominence

From its humble beginnings, Rolling Stone quickly gained traction and became a cultural phenomenon. The magazine’s unique blend of music, politics, and cultural commentary resonated with its target audience.

One of the defining features of Rolling Stone was its commitment to serious music journalism. Unlike other publications of the time, Rolling Stone provided in-depth interviews, album reviews, and analysis of musical trends. It gave a platform to emerging artists and covered a wide range of genres, from rock and folk to jazz and blues.

Rolling Stone also distinguished itself through its political reporting. The magazine covered the Vietnam War, civil rights movement, and other social issues with an unflinching and critical eye. It became a voice for the counterculture movement, advocating for change and challenging the status quo.

Notable Moments and Contributions

Over the years, Rolling Stone Magazine has had many notable moments and contributions that have shaped the music and popular culture landscape.

One of the magazine’s most famous articles was an interview with John Lennon conducted by Jann Wenner in 1970. In the interview, Lennon discussed his departure from The Beatles and his solo career. The interview was groundbreaking, as it provided an intimate and candid look into the life of one of the world’s most famous musicians.

In 1973, Rolling Stone published an investigative report by journalist Carl Bernstein that exposed the Watergate scandal, ultimately leading to the resignation of President Richard Nixon. This report showcased the magazine’s commitment to investigative journalism and its impact on the political landscape.

Throughout its history, Rolling Stone has also been known for its iconic covers. From musicians like Bob Dylan and Jimi Hendrix to actors like Johnny Depp and Leonardo DiCaprio, the magazine has featured a diverse range of cultural icons.

Legacy and Influence

Rolling Stone Magazine has had a lasting legacy and continues to be a prominent voice in music and popular culture. Its influence can be seen in the rise of music journalism as a respected profession and the emergence of other publications that emulate its style and approach.

The magazine has also adapted to the digital age, reaching a wider audience through its online platform. It continues to provide in-depth coverage of music, politics, and cultural trends, remaining a trusted source for music enthusiasts and cultural critics alike.


The debut of Rolling Stone Magazine on November 9, 1967, marked a significant moment in music and popular culture. Founded by Jann Wenner, the magazine became a platform for serious music journalism and political reporting, capturing the counterculture spirit of the late 20th century. With its unique blend of music, politics, and cultural commentary, Rolling Stone has left an indelible mark on the industry and continues to shape the conversation around music and popular culture.

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